Why world leading meeting planners choose Gothenburg

Your hospitality knew no bounds. We were stunned with the comfort and flexibility offered by the venue. Sweden has a reputation for efficiency but the way this is demonstrated across your staff, venue and facilities is quite remarkable. Your creativity and attention to detail marked you out as one of INCON's best experiences.

Angela Guillemet - Executive Director INCON

You have great facilities and a wonderful team, success is assured. Looking forward to working with you.

Patrizia (Semprebene) Buongiorno - Vice-President AIM Group International

Thank you and again thank you for your hospitality, your hotel and conference center are truly amazing!

Michael Kern - Executive Director Dekon Group

It was a "warm" and "intelligent" hospitality. Warm: because at all times you were there with your very nice and enthusiastic attitude! Intelligent: because you succeeded in presenting us all aspects of your structures in different occasions, inventing a different and "fancy" type of presentation every time. It was really remarkable! I was also most impressed by the efficiency and versatility of the premises that looked very consumer-friendly.

Cristina Aru - Board Member & Partner EGA

Once again, thank you for your warm welcome and excellent hospitality. We really enjoyed staying with you and the tour around the congress center & of course the wonderful city of Gothenburg.

Raya van Hugten, MSc - Project Manager, PCO MCI

I would like to thank you for your kind hospitality. You and your team made this meeting really outstanding & unforgettable. We as meeting planners have to visit a lot of venues and sometimes this can be very boring. The way you presented your venue, the Gothia Towers and the city was simply unique, I even do not find the right words. You proved to be on top of what meeting planners expect from a venue, from a destination: innovative & unique!

Lisa Stern - Director Marketing & Operation AIM Group International

Personally, I really enjoyed your city and your kind attention. I look forward to be able to do business with you and to be in touch in the future.

Lior Galfand - CEO Ortra

I wanted to express my strong thanks for your wonderful welcoming, service and support during the INCON University. It was really impressing. You organized a real state of the art stay and tour. I think you convinced us all that Gothenburg is a great destination for conventions.

Matthias Spacke, CMP - Director Core Clients & Industry Partners MCI, Berlin Office


ECOC 2017 – 43rd European Conference on Optical Communication
What: Conference and exhibition
When: 17-21 September 2017

The largest conference and exhibition on optical communication in Europe and one of the largest and most prestigious events in this field worldwide.
With over 5,900 visitors to the exhibition with more than 327 exhibiting companies from 24 countries.

Testiomonials from Mrs. Beverley Lucas, Event Director ECOC Exhibition:

Please tell me your name, title, company, number of years within the meeting industry.
“Mrs Beverley Lucas, Event Director, 25 years within the meeting industry.”

What were your expectations of Gothenburg and The Swedish Exhibition & Congress Centre before you came here?
“Fairly high as the the towers had been built and it is a total venue.”

What is your overall impression of the congress venue and the hotel?
“Excellent.  The venue is excellent with the conference rooms next to the exhibition space and the hotel attached.  Everything was within easy reach of each other making this a perfect venue and added to this it is located in the city.  Great services and many catering outlets. ”

Could you please summarize your experience about us as a venue in one sentence?
“Perfect venue with all amenities in one location”

If someone asks you “Why Gothenburg”, what would you tell them?
“Lovely, attractive city with a perfect venue all within an easy location.
Our event moves to a different country and city every year and this has been by far the best venue we have worked in.  Everything is located within easy access to each other with the added benefit of the hotel attached and within the city.”


IAPCO Council Meeting (International Association of Professional Congress Organisers)
Council representing 117 worldwide PCO’s from 40 countries organizing more than 8,500 meetings per year.
When: 10-14 May, 2017

“Dear Malin, Director of Association Sales, The Swedish Exhibition & Congress Centre Group
We had a wonderful time at GOTHIA TOWERS during our Council meeting, staying in Upper House and meeting in Tower 3. We were very impressed by the seamless hospitality we received throughout our stay. Your staff members were very attentive and highly professional and the F&B was just perfect.  We were so spoiled.

It was, indeed, such a nice time out for all of us on Friday, having appreciated not only the functionality of your excellent facility: the Swedish Exhibition & Congress Centre, but also the beauty of nature, which is so close to the heart of the city.  Thank you so very much.

We really enjoyed your company. Thank you for giving us your time along with “go:teborg&co” members: Annika, Anneli, Anna-Carin and Anthony to name a few.
From what we experienced we can see why demand to meet in Gothenburg is growing and towers 4 and 5 are needed.  All the best with the expansion programme!

Thank you again for your hospitality and your friendship.

Jan Tonkin, IAPCO President
and the rest of the Council members”

IAPCO Council Meeting, Gothenburg 2017 from Göteborg / Gothenburg on Vimeo.

INCON Board and University Meeting in Gothenburg 3-6 November 2016

“On behalf of INCON, I would like to thank you so much for the outstanding organisation of the INCON Leadership and Medical Meetings University in your wonderful city and venue. Your hospitality knew no bounds. All of us were delighted with the very personal welcome. We were stunned with the comfort and flexibility offered by the venue. Sweden has a reputation for efficiency but the way this is demonstrated across your staff, venue and facilities is quite remarkable. Your creativity and attention to detail marked you out as one of INCON’s best experiences. The showcase of the local medical innovations was a truly unique touch and added a great dimension to our Medical Meeting’s theme. My personal highlight was the Halloween tour and the exquisite food and wine pairing.”

Angela Guillemet
Executive Director


Read the full testimonial here >>

Microsoft Word - INCON Thank you.doc

International Forum on Quality and Safety in Healthcare 2016

What: Congress with 3400 participants from over 60 countries
When: 12-15 April 2016

“We held the International Forum on Quality and Safety in Healthcare at the Swedish Exhibition & Congress Centre in Gothenburg from 12-15 April 2016. It was our biggest event in 21 years with 3400 attendees coming together from over 60 countries…
… Feedback from both attendees and our staff was positive. The catering team did a great job providing healthy, filling food for such a large number of people (and of course delicious pastries) – ‘The food in Gothenburg was outstanding – delicious, healthy and PLENTIFUL!’
It was a pleasure to hold the event in Gothenburg and we would happily recommend the city and the Swedish Exhibition and Congress Centre to other International conferences and hope to bring the International Forum back to Gothenburg in the future. 

Emma Miles
Senior Event Lead, BMJ Events

Read the full testimonial here >>



ECVIM-CA Congress 2016

What: Congress with 940 participants
When: 18-10 September 2016

“From 7 – 10 September 2016 we organised the ECVIM-CA Congress (congress of the European College of Veterinary Internal Medicine – Companion Animals) in Gothenborg…
… The venue (Gothia Towers) was perfect. Very professional and personal. A very convenient atmosphere. The congress was very successful due to the venue and the city. The participants loved the city. Gothenborg is very relaxed, clean, offers many good restaurants and the people are nice and friendly.

Susanne Pauwels
Pauwels PCO”

Read the full testimonial here >>

ECSF 2014, 37th European Cystic Fibrosis Conference, note of thanks

Vad: ECSF 2014, 37th European Cystic Fibrosis Conference, 2 000 delegates
När: 11-14 June 2014

“Dear Malin,

I would like to thank you and your excellent team for the wonderful support and collaboration during the 371h European Cystic Fibrosis Conference (ECFS) 2014.

We had over 2,000 registered delegates from 56 countries who were all mode to feel very welcome by both the city of Göteborg and those working at the Swedish Exhibition & Congress Centre.

The venue’s logistical setup was perfectly planned and opened up for the interaction, spontaneous meetings and intense scientific discussions in a most natural way.

Coming back to the Swedish Exhibition and Congress Centre and Gothia Towers, we knew we could expect a very high level of professionalism and dedication, but once again you exceeded our expectations and helped us put together a first class Conference.

It has been a great pleasure working with you and your team and we eon warmly recommend your city and venue for more international conferences.

Sincerely Yours,

Delphine Baudouin
Executive Director




EAS 2011, 79th EAS Congress in Gothenburg, note of thanks

What: EAS 2011, 79th EAS Congress in Gothenburg
When: 26-29 June 2011

“Dear Christina
We have been delighted with the response we have received during and following EAS 2011 – overwhelmingly positive feedback on all aspects of the Congress.
We set out to make the 79th EAS Congress in Gothenburg a forum for presentation of highest quality science, promoting exchange of scientific ideas between clinicians and basic scientists, whether young or well-established in their career.

With over 2000 delegates from 64 countries registered, the attendance in all of the sessions was exceptionally high. The location of the exhibition and poster area, and its proximity the session halls and catering facilities meant that the whole area became the focus of intense interaction and scientific discussion. We achieved our aim.

The facilities provided by Svenska Mässan were of uniformly high quality. Your experience and practical advice helped us make the best decisions in planning, layout and catering, and the services provided by the team there, both throughout all planning stages of the Congress and on site, were most helpful, constructive and professional.

So we would like to express our sincere thanks to yourself and your colleagues at Svenska Mässan for your support of EAS 2011. Our success is due to your efforts. We happily recommend to others Svenska Mässan as a first-rate Congress venue.”

Olov Wiklund

Jan Borén

M. John Chapman

EAS 2011 - a note of thanks

MCI Institute Academy

What: MCI Training Academy
When: 20-24 January 2014

Dear Malin,

We believe that when people come together magic happens. And magic happened in Gothenburg in 2014!

MCl’s Academy Europe was a complete success and we would like to take the opportunity to thank you and your team for making it happen.

The feedback from our staff has been exceptional having enjoyed the great hospitality and experience of the Gothia Towers Hotel and Svenska Mässen. From the spacious accommodation, to the functional meetings spaces and healthy fare, right down to the details, our participants lett Gothenburg with memorable impressions of this event and your venue.
The Welcome reception on Monday combined with the CSR Telling Story and behind the scene tour was a big highlight of our stay.
The overall success of the MCI Academy Europe would have not been possible without your sponsorship and overall support.

As with all events, it takes a strong partnership and dedicated people to ensure everything goes well onsite. We could not have delivered such a flawless experience without the help of a few key people. We would like extend our special thanks to Emma Uden for her dedication on site; Maria and Johanna for their helpfulness; your F&B team and of course Emelie and your Room Division Department “reception girls” :-).

Please pass on our thanks also to the entire team who worked in the background to make this meeting such fun and a success

We hope to have the pleasure to return to Gothenburg soon and continue to build on our partnership as a result of our staff encouraging clients to use your venue for their future events.

Kindest regards,
Avinash Chandarana
Group Learning & Development

Sylvie Musset
Back Office Coordinator

Erica Fawer
Operations Director – International Meetings

Physiotherapist Days

What: Physiotherapist Days, 3 day event, 1,700 participants
When: 2-4 October 2013

“In 2013, the Swedish Association of Registered Physiotherapists decided to hold its Physiotherapist Days outside Stockholm for the first time. The venue chosen was Gothia Towers/the Swedish Exhibition & Congress Centre in Gothenburg. This is a major three-day event, with more than 1,700 participants, around 70 exhibitors, nine parallel scientific programmes, coffee/lunch/coffee, an evening gathering and an evening meal.
We were thoroughly pleased with Gothia Towers/the Swedish Exhibition & Congress Centre and their fantastic premises, as well as their staff – particularly the project team, with whom we worked in the run-up to the event. Everything flowed smoothly, with clear and straightforward correspondence. They listened to our wishes, while also guiding us towards other possible solutions and ideas. They really are a professional team!
We can highly recommend Gothia Towers/the Swedish Exhibition & Congress Centre to other organisations!”

The Swedish Association of Registered Physiotherapists
Agneta Östlund

Ecsite Annual Conference 2013
The European Network of Science Centres and Museums

What: Annual conference
When: 5-8 June 2013

“On 5-8 June 2013, Universeum and Ecsite (the European Network of Science Centres and Museums) arranged an annual conference, bringing together more than 1,000 professionals from science centres, museums of natural history, aquariums and zoos from all around the world, to discuss the latest developments within scientific communication. Our cooperation with Gothia Towers/the Swedish Exhibition & Congress Centre worked extremely well, and we felt that we were in safe hands during both the preparations and the actual conference. We were delighted to read the participants’ comments about everything from arrival to the food – they were very pleased indeed! For example, the lunches were graded “Excellent” by 66% of participants – the highest score ever!”

Anne Solli


Event: Banquet in Congress Hall, 800 guests
When: 12 February 2011

“Thanks for all the help we received at our event for our 800 employees. You gave us the best service imaginable and lots of useful advice on everything from selecting the menu to the smallest detail with logistics. We’re very pleased with our event at the Swedish Exhibition & Congress Centre!”

Ingela Sävland, Assistant to the MD, Regionbanken Västra Sverige

Swedish Dental Hygienist Association

Event: Annual congress for about 700-800 delegates
When: Organised on three ocasions by the Swedish Exhibition & Congress Centre

“The Swedish Dental Hygienist Association arranges Dental Hygienist Days each year. In 2011 we held the event at the Swedish Exhibition & Congress Centre and Hotel Gothia Towers in Gothenburg for the third time. Although our concept was similar on all occasions, the event was perceived as varied, both by participants and our organisers. In no small fashion this was due to the professionalism of the people we deal with in Gothenburg.
On each occasion we were offered very good and varied suggestions for entertainment and catering. In fact, the offers covered such a wide spectrum that we felt that there was something for everyone.
The conceptualisation of the event was based on a comprehensive arrangement for approximately 700-800 people with a conference and lectures, coffee and lunch breaks, exhibitions and a festive evening with dinner and entertainment.
We’ve also arranged smaller conferences for about 80 delegates at the Swedish Exhibition & Congress Centre and Hotel Gothia Towers, with the same satisfactory results.
Working with the Swedish Exhibition & Congress Centre and Hotel Gothia Towers is characterised by high quality, positive attitudes and highly efficient logistics, making everyone confident in the result and most satisfied.

It goes without saying that this applies to all the staff at the Swedish Exhibition & Congress Centre and Hotel Gothia Towers, from everyone involved in project management, catering and table service to technicians and reception. In short, we’ll happily recommend the Swedish Exhibition & Congress Centre and Hotel Gothia Towers!”

Sveriges Tandhygienistförening
Margaretha Malmquist

Onstage Scandinavium

Event: Banquet for about 2,000 guests, plus get-together for 300 mingle guests per day
When: Held in November each year

“Bestseller arranges four seminars, with about 900 participants per session per year. The Swedish Exhibition & Congress Centre succeeds very well in meeting our needs. Their responses are fast and they always manage to supply food and organise coffee breaks, even when the number of delegates increases without notice.
We also arrange our two-day big show, On Stage, in late November, with the Swedish Exhibition & Congress Centre providing a high quality three-course meal for 1,800 people each night, all in a highly professional manner.”

Bestseller PR
Nicklas Östling and Carina Jogevik


Event: Long Service Parties, about 900 guests per occasion
When: Held in November each year

“Every year for more than 50 years, Volvo has organised a Long Service Party, a festive occasion to honour all the employees who have been with the company for 25, 35 or 45 years. It’s known in-house as the ‘Little Nobel Banquet’. We’ve held these parties for many years at the Swedish Exhibition & Congress Centre, which always serves very good food and drink for a thousand people. The fact that the food is also hot is a feat in itself and very much appreciated by our guests. And it’s both impressive and entertaining to see how all the waiting-on staff work as a team!
When we organise large events we naturally look for a good working relationship. Quality and flexibility are important, too. The Swedish Exhibition & Congress Centre always delivers. We look forward to many more years of working together.”

AB Volvo and Volvo Car Corporation
Gunilla Sandström, Linda Hagström, Catarina Kjellberg and Lisa Jensäter

Fälth & Hässler

Event: Lunch for some 1,600 guests at Bryggan
When: Four-day annual Göteborg Book Fair

“We’ve worked with Gothia Towers for many years on a lounge concept, where Swedish master chef Leif Mannerström has inspired the choice of menu!
Four days every year, we’ve provided a varied and tasty lunch for friends and customers during the Book Fair. We’ve added an oyster bar, whisky tasting, pocket galas, etc. in the afternoons at the fair. During those few days we’ve served a total of about 1,600 people, had lots of fun and have met with professionalism, excellent cooperation and smooth-running and flexible implementation.
We’re particularly impressed by the way so many lunches were provided in such a short space of time, and the way the guests were made to feel welcome and looked after. You could say that they walked in and danced out!”

Fälth & Hässler
Anders Ekberg

University of Gothenburg

Event: Conferment of Doctoral Degrees, about 1,600 mingle guests and approximately 650 dinner guests
When: Annually

“The University’s annual conferment ceremony is a big event, with some 1,600 mingle guests and about 650 dinner guests. The Swedish Exhibition & Congress Centre does a superb job in everything from planning the menu to serving fabulous food.
It’s a real pleasure to work with such knowledgeable and courteous staff. During the banquet, we just sit back and enjoy a well-organised festive occasion.”

University of Gothenburg
Catharina Axelzon Popovic

Grant Thornton

Event: Seven-day conference, 750 delegates
When: September 2010

“We carried out our most complex event so far at the Swedish Exhibition & Congress Centre and Gothia Towers in September 2010, involving 750 people for a whole week for an important client.
The event was awarded the Golden Wheel 2011 for best in-house company event. We wouldn’t have received the prize without the fantastic help and service provided by Marcus Hagemann and his team at the Event Catering section of the Swedish Exhibition & Congress Centre.
Our requirements were tough, and the catering logistics extremely complicated. The Swedish Exhibition & Congress Centre really performed on top on every single day, and we can recommend them highly!”

Springconf AB
Henrik Lundqvist, MD